split run
noun
: a run (as of a newspaper or magazine) in which something (such as an illustration or the wording of an advertisement) is changed part way through the run while remaining in the same position in the issue (as for testing the relative effectiveness of the two pieces of copy)
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“Split run.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/split%20run. Accessed 28 Nov. 2024.
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